Kim Waters Coaching

Agents behaving badly: How to handle the worst offenders Sometimes they need a little help, other times they're just plain bad. Here's how to deal with them by Kendall Caputo Picture the scene: A naked homeowner is getting out of the shower as an agent barges in to check out the master bathroom. After he stops screaming in anger and fright, the homeowner asks the agent why he didn’t ...

Don't kill your business by not being honest with yourself. As a real estate agent  and business owner, you have undoubtedly lied to yourself at some point. Maybe it was about your work ethic or your ability. We all tell ourselves a lie here and there.  Although some lies are pretty harmless, others can lead us down the road to bankruptcy. Here are five fatal lies that will sabotage your real estate career faster than you can say failure. ‘If it worked for him/her, it will work for me too.’ It’s natural to search for marketing methods or sales tactics that have worked for others in the past. After all, who wants to reinvent the wheel, right? The problem with this idea is that many of the traditional methods of real estate marketing that have been the cornerstones of the business for decades, such as door-knocking and cold calling , are no longer the best way to survive or thrive.  Times have changed. People have changed. The way in...