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Agents Behaving Badly: What to do

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Agents behaving badly: How to handle the worst offenders Sometimes they need a little help, other times they're just plain bad. Here's how to deal with them by Kendall Caputo Picture the scene: A naked homeowner is getting out of the shower as an agent barges in to check out the master bathroom. After he stops screaming in anger and fright, the homeowner asks the agent why he didn’t

Five Housewarming Gift Ideas

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I'm sharing a post that I think everyone could use; we all know people moving...I saw this on Inman News today and wanted to share with you. If you want your housewarming presents to have a strong marketing impact that causes your clients to remember you and recommend you to their friends and family — and you   should   want that — then you need to give them something they’ll use for a long time. I’ve done the flowers thing at closing. I’m pretty sure everyone has. While it’s a nice traditional gift that everyone will appreciate, it doesn’t ensure memorability. Flowers die. They don’t serve a purpose other than beautification, and to be honest, your client just bought a new house. Their house is  full  of new visual stimuli right now — the flowers won’t make a huge impact. So what do you give your clients as housewarming presents? Take time to gauge your clients' personalities, and gift appropriately. 1. A fun gift they’ll use for yea

Five Lies That Will Sabotage Your Real Estate Career

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Don't kill your business by not being honest with yourself. As a real estate agent  and business owner, you have undoubtedly lied to yourself at some point. Maybe it was about your work ethic or your ability. We all tell ourselves a lie here and there.  Although some lies are pretty harmless, others can lead us down the road to bankruptcy. Here are five fatal lies that will sabotage your real estate career faster than you can say failure. ‘If it worked for him/her, it will work for me too.’ It’s natural to search for marketing methods or sales tactics that have worked for others in the past. After all, who wants to reinvent the wheel, right? The problem with this idea is that many of the traditional methods of real estate marketing that have been the cornerstones of the business for decades, such as door-knocking and cold calling , are no longer the best way to survive or thrive.  Times have changed. People have changed. The way in which buy